Organic search drives 51% of all web traffic and 40% of revenue. That is why search marketing teams continually aim to generate more search traffic. Rank on page one for a keyword in a search engine, and you’ll see organic traffic increase; rank in the top 3 positions or the featured snippet for that keyword, and you’ll likely see an exponential traffic jump. Fail to rank on page one, however, and the missed opportunity to drive bottom-line revenues will be tangible.
So it’s no surprise that figuring out how to increase organic traffic is the Holy Grail of search marketing.
Increase Organic Traffic with 10 SEO Techniques in long term
1. Perform On-Page SEO
Effective on-page optimization requires a combination of several factors. Two key things to have in place if you intend to improve your performance in a structured way are analysis and regular monitoring. There is little benefit in optimizing the structure or content of a website if the process isn’t geared towards achieving goals and isn’t built on a detailed assessment of the underlying issues.
In extreme cases, optimization measures that aren’t based on a solid, evidence-based plan can have the opposite effect to that desired – potentially harming the stability of keyword rankings or creating a drop in conversion rates.
2. Optimize For Image Search
Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they’re equally important in terms of SEO.
First, they give search engines important contextual information. Second, optimized images speed up page loading, which increases user engagement and search engine rankings.
3. Optimize Core Web Vitals
Core Web Vitals is an initiative by Google which helps website owners improve the user experience and the quality of their websites. These signals are crucial for the success of any website.
Core Web Vitals are important because they reflect how your website performs for the users. It is focused not just on the faster loading of a website but on how quickly users can actually use it.
4. Find Your Competitors’ Best Performing Pages
Spying on your competitors can strengthen your position in the marketplace.
But not without having three crucial factors in play:
- What are you looking for?
- What are the right tools to get this information?
- How will you leverage these insights to elevate your business?
5. Improve Your Organic CTR Using PPC Testing
Improving your Organic CTR means more traffic for your website without necessarily having to improve your ranking.
Improving your organic CTR is important because:
- It means more traffic for your website without necessarily having to improve your ranking.
- The share of clicks being distributed from Google has been on a continual decline due to SERP features and the fact that Google is making paid ads look less like paid ads. With this, you need to squeeze out every bit of possible traffic you can.
6. Optimize For ‘People Also Ask’
Turning a website into the go-to destination for users searching for solutions similar to yours or asking general questions related to the industry could help turn more of them into paying customers.
With the rise of PAA and ever-increasing competition for the spot in SERP features, you need to roll out a viable action plan for appearing within the PAA box.
7. Steal Your Competitor’s Broken Backlinks
Spying on your competitor’s backlinks allows you to gain more linking opportunities and in the case of the backlink mirroring strategy, replicate the exact same strategy your competitors used to rank without having to do any of the hard work.
8. Find New Keyword Opportunities
9. Use long-tail keywords
Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search. They’re a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them.
10. Consistently create quality content
As one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales, content marketing is a mission-critical growth method for most businesses. Content marketing is important because it answers your audience’s questions. With content marketing, you can build trust with your audience, improve conversions, connect with customers, and generate leads. And, in today’s age, customers expect high-quality, consistent content from their favorite brands.