Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating them into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships, or keeping customers engaged between purchases through different types of marketing emails.
Email Marketing helps and educates more to your customer about your product and services. It builds a relationship and trust between you and the buyer. If someone has subscribed to your newsletter, you should grab the attention of the user with more relevant content. In a sea of emails, how can you make your business stand out from the crowd and get bigger sales by higher open and click-through rates?
Here are the steps of Email Marketing Strategies, which will increase your sales by 10x:
1. Personalize your Emails
Personalizing your email campaigns is a proven way to increase your open and click-through rates and can have a measurable impact on your ROI and revenue. Studies have shown emails with personalized subject lines are 26% more likely to be opened than those without, and Rich Relevance found that revenue is 5.7 times higher in emails that employ personalization.
These results stem from the fact that personalized emails are more relevant to subscribers. Instead of receiving a campaign with generic offers and messaging, your subscribers will receive an email that is targeted directly at them, includes their name, and provides offers (products, promotions, etc.) that are relevant to their interests.
2. Keep Subject Lines Unique and Short
Subject lines are similar to calls-to-action, in that you want the language to inspire people to click.
In fact, 47% of marketers say they test different email subject lines to optimize their emails’ performance. That’s why it’s so important to craft subject lines that are compelling enough to get people to click through.
While they may seem like a small part of your message, they’re one of the very first impressions you have on your email recipients. And they’re a marketer’s ticket for standing out in a crowded inbox.
3. Send Emails at Right Time
In 2021 and beyond, it’s only getting harder to capture the attention of consumers who are receiving tens of promotional emails every day.
That being the case, email marketing success doesn’t only depend on what you send anymore—it’s also highly related to when you send your emails.
Research mainly focuses on the best time to send emails, Omnisend also found that Monday and Saturday are the worst days to send promotional emails.
In agreement with Omnisend, GetResponse’s research shows that Tuesday is the best day to send out your newsletters if you’re aiming for high open rates.
4. Offer Some Freebies or Giveaway
Promotional giveaways cannot only significantly increase the number of subscribers, but they can increase your income as well. You might be skeptical as to why you should give away something free of charge, but this kind of promotional content is what many subscribers like and are willing to give you their email address in exchange for. Freebies such as templates and tools are the most popular with a 26% to 66% click-through rate.
5. Send Mobile-Friendly Emails
Imagine sending an email that looks so good. But the moment you open it on your phone the images don’t show and the design looks bad. As a result, your subscribers aren’t able to interact. This situation can seriously affect your campaign’s success.
Here are some quick design tips that will help your marketing strategy to avoid the dislikes by your subscribers:
- Create one-column mails
- Place important text-centered
- Have an easy-to-tap, call-to-action button
- Use a bigger font size
- Display small images
80% of Internet users own a cell phone and this number is even expected to grow over the years. That’s why you should never leave your email marketing strategy without a mobile-friendly design. Regardless of where subscribers check their email, make sure to always send emails that will be of high quality.
6. Segment Your Subscribers
Delivering the most relevant content to your audience is at the heart of any successful email marketing plan.
Sending targeted emails to groups or segments of your subscribers isn’t just a great way to deliver more relevant content to those who need it most, it also works. According to ClickZ, when using proper targeting, you can drive 3x the revenue per email as compared to non-targeted emails.
7. Re-Engage with Inactive Customers
Customer retention is the most important investment any business can make. That’s because the cost of acquiring a new business is five times higher than that of maintaining an existing customer. Once you’ve gone to the trouble (and cost) of gaining a new customer, you’re going to want to hold onto them for dear life. When you know what they need, you can start targeted marketing campaigns to turn each of those dormant customers active again.
Email marketing is a fully grown and well-used tactic for business promotion via emails. It is cost-effective, easily executed, and gives a good impact on your campaigns. Email marketing does not replace your other marketing activities but compliments them extremely well.